Estrategias de comunicación en redes sociales

Usuario, aplicaciones y contenidos

Estrategias de comunicación en redes sociales -  AA.VV. - Gedisa
Publisher name: 
Gedisa
Year of publication: 
2012
Pages: 
192
Book size:
15x23cm
Weight: 280.7 g
Binding: 
Soft cover

Social networks have become a desired setting for the dissemination of promotional, institutional and commercial content. But who are the protagonists of these networks designed to share, entertain, produce, comment, denounce and inform? Are social networks an appropriate medium for promotion? A brand has the ability to contact millions of users, but also many users want and can contact thousands of brands through different social networks. Not designing, managing, planning and professionally controlling this communication can become a threat to the prestige and survival of a brand, company or institution. This work, of great interest to students and professionals of communication and marketing who want to know how the management of strategic communication works in social networks, tries to answer the following questions: How to plan strategic communication in social networks? How do ...read more

Libro

Book: Estrategias de comunicación en redes sociales

ISBN: 9788497846202
Precio de lista: $265.00
Descuento: 20%
$212.00