Manual para libreros 

Manual para libreros  - Tanja M.  Ringewaldt - Herder
Publisher name: 
Herder
Year of publication: 
2001
Pages: 
200
Weight: 265 g

In the long list of manuals aimed at marketing and selling of various products, until now could not find a text aimed at bookstores, with its current profile of commercial enterprise. Manual is the first real booksellers who gives account that has undergone substantial change the operating structure of the libraries. The earlier in the profession of bookseller came together the work of editor, book sales and distribution of foreign production, today, to the smaller libraries are forced to implement organizational and marketing systems similar to any commercial enterprise. The result of the experience gained during almost 30 years of activity in Mexico Gandhi Library and other businesses related to the book in different countries, the author presents a comprehensive manual directed mainly to the formation of professional booksellers, delivering a series of codes and rules basic efficie...read more

Libro

Book: Manual para libreros 

ISBN: 8425421268
Precio de lista: $500.00
Descuento: 50%
$250.00