The series of works that brings this work revolves around two points: reassessment of gender in historiography and which constitutes its core, that is, the use of the public image of women. To provide answers to some of the questions, several tests are proposed from different viewpoints, af in exploring cultural similarities and differences in the context of the western Mediterranean, from early history to Roman times. The purpose is to find out how it has operated over the image of women to reinforce patriarchal and androcentric ideology in society and how it has addressed this issue from literature, archeology, numismatics and epigraphy. Manipulation of public opinion is not something inherent to the past but part of all historical periods and is apparent in the contemporary, where the female icon wins advertising slogans. It is configured and modeled a pattern to accommodate the message being spread, as in where statues and coins ancient world constitute excellent tools for the spread of ideas and moral codes, helping the texts to reinforce strategy to convey an image interested women and society in general. The end result justifies the interest of research, on which future studies should emphasize, concerning the construction of female identity and power relations in the private sphere, which assesses the interaction between individuals within a society , an issue that until now had hardly been addressed from a gender perspective, or at least the way it is formulated in this work.