This book looks at how the public image of art in Chile has been plotted in the last four decades. And it does it as if it were a comedy of mistakes, in which artists and critics, but also politicians, journalists, actors, athletes , singers and cultural authorities The scenario can be a biennial or a small exhibition, but also the elimination of a football world cup, the Festival of Viña or a television program And the public, when it appears, usually travel between indolence and perplexity Each of the events that the book refers to shows how the art and the show have competed, the aesthetic and the political project