Whenever we propose to convince our interlocutors, we use certain strategies of persuasion without hardly realizing it. We learn them blindly with their own language but, nevertheless, they obey the rules of informal logic. It is convenient to dominate and perfect them consciously to feel comfortable in discussions, to clearly expose our ideas or refute those of others that seem wrong to us. This art of informal logic has been studied assiduously since antiquity in the discipline of rhetoric. Today, more than ever we are exposed to dubious or false arguments in political speeches, in business and in advertising. However, neither in the schools nor in the universities we are taught rhetoric in order to discover or, if necessary, use the most skillful tricks. Nicholas Capaldi, a great specialist in informal logic, offers in this book a clear and very easy to follow explanation of all th...read more