Gerson Gómez's chronicles are a guide for non-natives, for those who want to delve into the Monterrey that the local media doesn't show: "Business administration students are confronted with their sterile present, then their future will crush them beyond repair. I escape to the nauseating Betos bar. Money brings me closer to the world of emotions. The unchained man of professional rituals emerges. My universal style of beer. I am a true spokesperson for anguish." The media in Monterrey became creators of clichés of a kind that would later be imitated by all sectors, feeding a closed circle of symbols and values ​​specific to the Monterrey people. Monterrey ends up being a large bar where two large families coexist: that of the corporate world and that of the workers; that has its own dynamic, its own cult of its things, right? To its characters, those it venerates: they can be politicians or businessmen, artists... We are all from Monterrey, that's for sure! We're all very regal, we don't accept outsiders: no one worships anyone there; upstarts, upstart prophets, no: they don't enter there; not at all.