Arlie Russell Hochschild. Boston (USA), 1940. American sociologist and academic, currently Emeritus Professor of Sociology at the University of California at Berkeley, who has focused for much of her career on the human emotions that underlie moral beliefs, practices and social life in general. Influenced by C. Wright Mills' idea of ​​"selling our personality" and by Irving Goffman's theoretical vision, Hochschild began to develop his concepts of "emotional labor" and "sensible norm." Known as the founder of the sociology of emotions, she Hochschild posited the link between the flow of emotions in social life and the broader set of trends in modern capitalism. She has won numerous accolades, including the Guggenheim, Fulbright and Mellon scholarships, and three medals awarded by the American Sociological Association, such as the Ulysses Medal. She has been a contributor to the New York Times and The American Prospect. She received several honorary doctorates, including from the University of Oslo, Swarthmore College, and Aalborg University in Denmark. Her works have been published in fourteen languages ​​and three of her books have been chosen as Outstanding Books of the Year by the New York Times.