Daniel Ariely He was born in New York in 1968. He was an Israeli soldier and had to leave because of an accident that caused severe burns. He studied Physics and Mathematics at the University of Tel-Aviv, and later Philosophy. He traveled to the United States obtaining a master's degree in Cognitive Psychology from the University of North Carolina, doing his doctorate in Business at Duke University, where he was later a professor of Conduct Economics. He is the head of the eRationality research group at the Media Lab of the Massachusetts Institute of Technology. Published in numerous academic journals and newspapers such as The New York Times, Wall st. Journal, The New Yorker and Scientific American, and participates in radio and television programs on National Public Radio, CNN and CNBC.