We live in a cold and distrustful world, with increasingly closed social circles, where people ignore you, love you, hate you or simply don't need you. A world in which the power of deconcentration is only seconds and in which millions of messages bombard us second by second. Many brands have understood this and are looking for new marketing strategies to get closer to consumers.
brandstory. Historias que dejan marcas is a book that is based on the storytelling tool as a weapon to generate change and rapprochement between a brand and people. A book that will guide us in the search for those stories so that brands make people happy, giving them something that gives meaning to their lives and in return they give us their valuable attention.