"Mould demonstrates with great success that creativity is a rhetorical excuse for neoliberal governments to impose repressive fiscal austerity." The Guardian
Preen as the motor force of society, creativity is supposedly the source of the knowledge economy, which configures the cities in which we inhabit and even define our policy. What could be wrong with it? In a brilliant and counterfit replica, Oli Mould urges us to rethink the story they are selling to us. It shows us that creativity is a barely concealed form of a market in continuous expansion. It is a regime that prioritizes individual success over collective flowering and refuses to recognize all that (jobs, places, people) that is not profitable. And that changes everything: the places where we work, the way they direct us and the use we make of our free time. Is there any alternative? Mould offers a radical redefinition of creativity, incorporated into the idea of collective and free flowering of profit.