How social situations influence the use of language and discourse? This book is the first monograph to present a multidisciplinary theory of context. Traditionally, the context was defined as "objective" social variables (such as gender or class of speakers). However, Teun A. van Dijk says that is not the social situation itself which influences the structures of text and talk, but the definition of the relevant properties of the communicative situation made by participants of the speech. The new theoretical notion developed to explain these subjective mental constructs consisting of contextual models play a crucial role in both the interaction and the production and comprehension of speech. These dynamically control how the use of language and speech suit your situational scenario; hence also define under what conditions these speeches are appropriate. Context models are the missing ...read more