The main objective of this book is to definitively destroy, on the basis of neuroscience, the rationalist conception according to which human beings make decisions through the exclusive use of reason completely separate from the body. Through multiple scientific experiments from others and his own, as well as examples taken from elite athletes, the author exposes the intervention of the entire body in decision-making in crucial moments of risk, as well as the preconscious level at which they occur. such processes. He then shows, equally convincingly, that the same thing happens in the financial trading room.
«Coates is both a neuroscientist, an economist, a former Wall Street trader and an extraordinary writer. A magnificent book” (Robert Sapolsky).
"Fascinating! An expert Wall Street agent suddenly abandons and surreptitiously enters the world of neuroscience to study h...read more
