The omnipresence and impact of the media in current cultural dynamics and in the production and reproduction of imaginaries and identities, both collective and individual, within the framework of globalization, constitutes a phenomenon that cannot be ignored. high anthropological research. This work wants to be a reflection on the “small screens”, that is, on the media with the greatest impact on our present. My interest is to show the difference between the mass media and the so-called post-mass media through the contrast between the cultural logic of television and that of the new information technologies associated with digital culture, that is, the computer and mobile phone. This contrast is, in my opinion, the one that reveals the most about the changes in the communication system in our time, which attest to the transition from mass communication (unidirectional, vertical and passive) to mass self-communication (multidirectional, horizontal and interactive) and the conflict, mutual influence and specificity that distinguishes these two complex media cultures.