Bringing together theory and philosophy with criticism, Carl Plantinga starts from the fact that there is a broad spectrum that can be defined as film, or television, of non-fiction. Given this vast panorama, the work of the researcher will be to analyze its intrinsic nature through rhetoric, understood as beyond persuasion, as the study of the richness, complexity and expressiveness of its discourse, and how it is structured to have influence on the viewers. To do this, he analyzes the means by which he creates his representation and breaks down his structural, stylistic and technical characteristics.