This second volume of Anthropology of communication deals with the concept of totalism and explores the path taken by media society, on the wings of digital technology and its mirages.

Unlike totalitarianism, which resorted to police and military coercion, totalism constitutes the new device of hegemony of globalized capitalism. Accusedly hictopic - by diluting the past and extolling the here and now to the detriment of any future utopia - is distinguished by absorbing public, private and even intimate life, as well as any form of dissent, criticism or otherness.

This new social and symbolic reality trivializes and equalizes the distinctions and sacredness, the ethical and aesthetic, the traditions and cultures; Makes consumerism, incessant spectacle and technology genuine substitute cults; Alienates the human subject
- reduced to the condition of consumer for the sake of the superstition of Progress - and puts in check the natural environment. Finally, it allows those who hold the true power, behind the scenes of political theater, to use a sophisticated and ubiquitous cybermedia complex to create the most effective and inadvertent materialization of the drives of illusion and domination, constitutive of that being of mediations that He is the man.