A native of Jerez de la Frontera, he is a writer and specialist in communication and digital reputation. He has worked as a social media manager, community manager and content creator, working both as a freelance and as part of the human team of different companies related to the digital environment. He is the author of the book of chronicles Yo, precario (Libros del lince, 2013), of the set of stories Hijos del sur (No Man's Land, 2016) and of the informative book SOS, 25 cases to overcome a crisis of digital reputation (Editorial UOC, 2018). He has collaborated in media such as La Marea, CTXT, Secretolivo, Qué leer, Lavozdelsur.es and others related to new technologies such as Marketing4eCommerce, Byte TI Magazine or Beers & Politics. He also co-directs La Réplica, uncomfortable journalism.