Graphic designer, visual artist and computer scientist, John Maeda is a professor of Arts and Communication Sciences at MIT and founder of the SIMPLICITY Consortium in the Media Laboratory, a group whose mission is to define the value of simplicity in communication , health and leisure and design prototypes of "simple" systems and technologies that ensure success in the market. His works have been exhibited in Tokyo, New York, London and Paris and are in permanent collections at the Cooper-Hewitt National Museum of Design at the Smithsonian Institute, at the Museum of Modern Art in San Francisco and at the Museum of Modern Art. from New York. Awarded with numerous awards, including the National Design Award of the Smithsonian Institute in the United States, the Raymond Loewy Foundation Award in Germany and the Mainichi Design Award in Japan, Maeda has proposed a humanistic approach to technology that base the relationship with the digital medium in simplicity and closeness.