Journalist specialized in the digital world and new media, he directs the consultancy Prodigioso Volcán and has coordinated and directed the manual Write on the Internet. Guide for new media and social networks of the Fundéu BBVA.

He has been deputy director of El Mundo and first director and promoter of the Elmundo.es website, general director of the digital area of the Prisa group between 2000 and 2008 and editor of Diximedia, author of several essay books on language, cyber-activism, Big Data and also from the novel The Bastard Bible.

He is a teacher of the New Ibero-American Journalism Foundation, created and directed by Gabriel García Márquez, and a member of the editorial board of the journalistas de la FAPE.