Ph.D., is university professor at the School of Information Sciences at the Complutense University of Madrid and member of the research group "Semiotics, communication and culture." His research has focused primarily in the field of semiotics and mass communication.

Among his works include, as author, from the interpretation of reading (1994) and The moralist television. Values ​​and feelings in the television discourse (2006), and coauthor, The moral sensitivity. Impressions and testimonies of our time (1990), and works in collective volumes as skyscrapers Ivory (2006), Dictionary of intercultural relations, diversity and globalization (2007), Imagining reality. Essays on the representation of reality in film, television and new media (2010) and Compendium of logic, argumentation and rhetoric (Trotta, 22012).