For centuries, beauty has been imposed on women as an essential requirement to demonstrate their femininity; But it was in contemporary society that these ideals became widespread through the systematic bombardment of the unattainable images of actresses, models and singers. Nowadays, beauty is organized around sexist, racist, gerontophobic and fatphobic criteria; and women are required to respond to one of the prevailing canons of beauty: the pin-up of large proportions or the model/miss of anorexic appearance. Those who do not respond to these beauty stereotypes are victims of discrimination, exclusion and violence; social pressure that leads women to undergo unnecessary, invasive and risky aesthetic modifications through the products and services offered by the multi-billion dollar cosmetic, pharmacological and surgical industries; who profit from their suffering and who contribute to perpetuating male domination.