Gottfried Boehm's (Braunau, 1942) career has been characterized by a constant and tireless exploration of the iconic power with which images have operated throughout human history. This book comprises fifteen essays that offer a rich array of reflections on images from diverse fields of knowledge. Under the title "How Do Images Generate Meaning?", he inquires into what images show us, not what they tell us, investigating the process by which images generate meaning when they transcend what can be verbally expressed. Drawing on his background in hermeneutics and phenomenology, the author explores the meaning that images generate in their existence and action in the world: how this meaning is constituted, what characteristics it presents, what its conditions are, and how it operates in relation to the creative process and human perception. It also questions whether it is possible to extract theoretical concepts that help us understand its mode of operation, inviting us to explore a new way of understanding an iconic logos under which images become visible in their diverse fields of manifestation: from cave paintings, historical genres of painting, tapestry, drawing, and scale models, to digital photography and installations. This iconic potential through which images become present in the world opens new horizons of reflection and critique for the reader, horizons that are indispensable in a contemporary world where iconic phenomena have shaped and introduced an epistemological shift in how we perceive and understand reality.