In this volume, Rebeca Ortega Villaseñor analyzes the interests and behaviors of consumers of cultural services to describe the different profiles that exist among young university students in León, Guanajuato, in order to develop a proposal for cultural offers that respond to their tastes. motivations and interests and, in this way, generate strategies for successful dissemination. The University Synthesis collection therefore shows rigorous and committed research by our undergraduate students, whose contributions allow us to understand our world and seek solutions.