Brilliant investigation into the political and psychological effects of our changing relationship with social media.

Former social industry executives tell us that the system is an addiction machine. We are users who hysterically await our next success, with their likes, their comments and their shared broadcast. We write to the machine as individuals, but it responds to us by adding our desires, fantasies and weaknesses, and turning it all into data. We transform ourselves, whether we want to or not, into a merchandise experience.

In Paul Klee's Die Zwitscher-Maschine (The Twittering Machine, 1922), the bird song of a devilish machine acts as a bait to lure humanity into a well of damnation. In the same way, the networks and the social industrial offered us the promise of building our own history, but to what extent do we choose the nightmare that it has become?