The factory of unhappiness as a reality, nothing virtual, of a hyperexploited, stressed social body, reduced by the warlike strategy adopted by world powers today. The events marked out, in a privileged way, by the crisis of the new digital economy from the spring of 2011, the attacks of September 11 and the war in Iraq have as a common element the breaking of the promise of "happiness" ( interesting and creative jobs, expectation of immediate benefits, stock market euphoria) that had been offered to knowledge workers, the driving force of the latest cycle of economic growth. On the contrary, the crisis uncovers a reality marked by new forms of neurosis: panic, as a subjective collapse in the face of hyperstimulation contained in digital work and life in big cities; depression, neuronal anesthesia, in the face of the crisis of meaning derived from the prolongation of situations subjected to extremely high stress. The crisis describes itself as a crisis of subjectivity, a psychological crisis as well as a social and economic one. In Bifo's own words: "This book aims to point out and map a new disciplinary field that is at the intersection of the economy, communication technology and psychochemistry. A mapping of this new disciplinary field is essential if we want to describe and understand the capital production process and the production of social subjectivity in the era that follows mechanical industrial modernity and, therefore, if we want to elaborate subtraction strategies ".