A book about storytelling, the art of narrating. With practical tips and exercises, you'll discover how to craft a great story with an emotional core that connects with the world.

"The universe is made of stories, not atoms." Muriel Rukeyser

Today's world wants to know you and discover the true story of why you do what you do. Whether you have a product to sell, a company mission to share, or an audience to entertain, people are much more likely to engage and connect with you if you offer them a well-crafted story with an emotional core.

Bobette Buster is a screenwriter and consultant to major film production companies, including Pixar, Disney and Sony Animation. In Storytelling she teaches us the art of telling powerful and engaging stories. Through the stories of entrepreneurs, activists, visionaries and leaders, she shares a variety of styles and themes to demonstrate the ten principles of storytelling that will allow you to discover:

• How to generate, structure and shape your story

• The power of “shimmering detail”

• Why emotional connection is key

With practical tips and exercises, you'll discover how to turn a good story into a great one.