The last third of the 20th century has seen the expansion of creation and creativity to all types of disciplines, from science to philosophy, marketing and industrial design. Hand in hand with the so-called creative industries, creation appears today as the engine of the unstoppable growth of the capitalist economy. However, this association of creation with the economic and entrepreneurial discourse hides its capacity to interrupt the prevailing sociotechnical orders and imagine other forms of experimentation. Hence, it is urgent to ask ourselves how creativity can be deployed in ways of doing things that escape the productivist imperative of capitalism.
To carry out this task, however, we must detach ourselves from the humanist discourse that has historically linked creation to individual originality and the genius subject. For this reason, a posthumanist perspective is advoc...read more