The appetite to reflect on the economy of culture is very recent. Although it has expanded in recent years, the application of the foundations of economic science to the study of the world of the arts still arouses little interest in Mexico as it is mistakenly considered to be incompatible areas. This is an introductory book that addresses the processes of the various creative industries so that students and professionals of cultural management know how the market for goods and services in this sector works and discover the scope of the application of economic analysis. Organized in 11 chapters distributed in three sections, these pages define basic concepts such as production, consumption and value, while investigating topics such as the statistical measurement of cultural activity in Mexico and its particular characteristics based on the examination. of various specialists in the field, as well as the relevance of cultural policy in its financial configuration. The volume is the personal synthesis of the knowledge of an expert in a subject that emerged in the sixties of the last century and that emphasizes that to better understand the performance of cultural activity, a view from economics is required, among others. .