Mauricio Beuchot Mexican philosopher dedicates this study the iconic sign, which represents its meaning based on analogy. To emostrar the importance of iconic thinking in contemporary philosophy, the author makes a journey from the notions of iconicity, that concrete in the work of Renaissance Leon Hebrew, to the complex thought of Charles S. Peirce, without ignoring the criticisms of this made the thinker Umberto Eco. with this, Dr. Beuchot points natural and cultural aspects icon. Subsequently, iconicidad relates to other concepts, such as hermeneutics, highlighting the importance of iconic performance in the humanities; well, locates the analog-iconic hermeneutics in contemporary studies of philosophy. Through the different chapters, the author takes the iconicidad deeper passages of philosophy; so that explores how the iconic sign through myth can "give a lot of life" to metaphysics, instead of being overtaken by it or vice versa. This tour is a preparation to explore an analog-iconic epistemology, rational knowledge, and how this study can benefit contemporary philosophy. In the words of the author: "We can thus desenbocar properly in philosophical anthropology or philosophy of man, that is, knowledge of the human being, which is what most interested in philosophy, because it is what we are most interested us, entities individual, concrete and existing ones that belong to the universal and the essence, which are abstract. Here we see that man is a paradoxical icon, a being that is dedicated to placate the contradictions that make it up [...]. it is my hope that these reflections will be useful to those who read them, so that meditates and join me in this process of thinking about the world, to transform it, that things abas task of philosophy. "