Despite the existence of a generational, technological, and content dance between the traditional and emerging media in which we are participants and spectators today, when it comes to women's discourses and media representations, little has changed. They often reproduce an image of women anchored in traditional roles and roles, they continue to be placed almost exclusively in service and care activities, love and motherhood continue to be presented as their main life interests, and they are shown as consumerist and superficial women constantly concerned about their physical appearance. Women are shown time and again as simple hypersexualized objects for male consumption, sexist violence, rape and femicide are normalized, naturalized and even promoted; sexual exploitation is exalted, poor women are stigmatized, and racialized and lesbian women are condemned, excluded, rejected, and punished. In view of this, some media proposals emerge and survive that problematize the social phenomena that affect women, apparently less sexist, more critical of inequality, discrimination and violence, some of them capable of incorporating characters who transgress the mandates of femininity and compulsory heterosexuality; however, this always occurs at a disadvantage in the face of the massive scope of the stereotypical and stigmatizing; in a media scenario where sexism and feminism, rather than confronting each other, constantly dialogue and converge.