Thomas Frank was born in Kansas City in 1965. He studied at the universities of Virginia and Chicago. Journalist and writer, founded the newspaper in 1988. The Baffler has collaborated with various newspapers and magazines such as Harper 's, The New Republic , The Wall Street Journal, Le Monde Diplomatique , The Washington Post, The Nation or The Financial Times , among others. He has published What about Kansas ?, The Wrecking Crew and One Market Under God , in addition to his doctoral thesis, The Conquest of cool. The business culture and the counterculture and the birth of modern consumerism.